The housing market is hot and there is a lot of commission to be made for real estate brokers that sell homes. Competition for new business is fierce and the enterprising real estate broker uses all means possible to generate real estate referrals, including online generation of real estate referrals and sales leads.

One of the easiest ways for real estate brokers, especially new brokers, to generate real estate leads and referrals is through PPC advertising on internet search engines such as Google, Yahoo, and MSN. If you are not already doing so, know that competing real estate brokers are generating their fair share of real estate referrals on the internet. You should too.

Home buyers are, more and more, searching for home buying services on the internet. You need to have a presence to gain these people as prospects.

If you are just getting started with generating real estate referrals and leads via PPC, I've compiled a sample list of keywords that you can use to start to target home buyers that are doing online searches. The following is a short sample list. Of course the keywords that you choose should be directly targeted to the market that you target. In no particular order, here they are:

• First time homebuyer in Philadelphia, Pennsylvania
• New York, NY apartments
• Dallas real estate agent
• Vacation properties in Hawaii
• Mortgage rate calculator
• Toronto Remax realtor
• Phoenix, Arizona housing market trends
• Buying a new home in Cleveland, Ohio
• Miami Beach, Fl real estate
• Wilmington, NC real estate broker
• Real estate negotiation
• American mortgage rates
• Century 21 Realtor in Memphis, Tennessee
• Chicago commercial real estate
• Denver, Colorado condos for sales
• Calgary, Alberta house values
• San Diego, California investment properties
• Ottawa, ON MLS listings
• Portland, Oregon housing prices
• Buying a home with bad credit

Of course, when developing your own keywords to generate real estate referrals, substitute any of the cities above with the city that you work in.